5 Tips for Google Adwords

Google Adwords is my main lever traffic acquisition campaigns for membership that I use. It remains for me a quick way to have targeted traffic and with the volume.

Obviously, this has a cost of investing in Google Adwords, so in addition to the 50 € offer to start your campaign, it is always useful to know some tricks to best optimize your campaigns. You may know already, therefore, to justify myself, I'll tell you it is always good to remember them.

Here are some bulk:

1. Constantly test new Adwords ads.

Once you have an idea of the CTR of your ads and therefore a sufficient volume of impressions, we must create a new ad to push up the CTR. The smallest gain is worth taking, do not forget.

Indeed, it has been mentioned more than once that the PRL had an impact on the Quality Score and consequently the price of the auction.
2. Creating ad groups for specific keywords perform

Put yourself in the shoes of the user. If you do a search on the Bleu d'Auvergne, do you prefer to click on an ad that speaks of blue rather than just on cheese?

So when, in an ad group, keywords stand out quite clearly, you must create an ad group specifically for them. The CTR will increase and your conversions too.
3. Use negative keywords

There is not only to blaze your budget unnecessarily.

If you do not sell Bleu d'Auvergne and a user has clicked on your ad generic typing cheese Bleu d'Auvergne, it is a part of the cost you money for nothing, because he will not buy blue but on the other hand, you will create disappointment in him.

Therefore, feel free to add negative keywords on products that do not sell or on the terms free and free if you're not in charge.
4. Keep an eye on competitors

What does it better than you? What are the keywords that you share with him? Can you discern their strategy? These are questions you should ask yourself to work more efficiently.
5. Tracker all clicks

Keep track of your clicks, keywords that convert, those that cost ... You can use a tool house, but if you do not feel the soul of a developer using tools such as Tracking202 or hosted solution Prosper202 .

The end.

Find more tips for Google Adwords shortly. In the meantime, create an account and enjoy our 50 € credit available for Google Adwords.