SEO : 10 bad ideas

1.

Meta tag keywords: This trick has stopped working 3 years ago. Search engines rely almost exclusively on the visible content on your site to determine its classification. The text is not visible to users, such as meta keywords, stopped walking years ago, because spammers have abused its use. Take the keywords are more relevant to your pages, put them in the meta keywords, and then forget.

By cons must choose the song to put on your meta-title because it is visible to users. One of the most important things you can do on your page to improve its ranking. Use a meta-description, because some search engines (like Yahoo) can use it as a description as it appears in certain circumstances in the search results.
2. Keywords in invisible text: Never seek this kind of technology because it may get your site black listed. This includes text written in same color as the background, or is hidden from the user page. These schemes are trivially recognized by search engines, and are treated as the act of a blatant spammers. Do not do it. Ever. Learn the art of selecting keywords.
3.

Buy Links: This practice is still very popular, especially because many people find it necessary, and they think it contributes to improving their rankings. The problem is that search engines are working hard to defeat this practice. Google uses three techniques to detect links bought:
* It has algorithms that look for obvious clues, such as the presence of the word "advertising" or "Sponsors" near the link. Another thing they can see is a group of independent links that do not fit the theme of the page.
* Google has thousands of editors in Asia whose sole purpose is to review research findings for purposes of quality. Part of what they are trained to do is to detect links and purchased their flag.
* Google also accepts reports of buying links and send them for consideration by the team in Asia.

What Google does when it detects a link bought? It marks and makes it unusable for the prospect ranking. In addition, if it detects a link blatant bought with the aim of improving the classification, it can ban the site. Instead of wasting your time looking for sponsored links are links that you deserve more reassuring and helping to grow your business long term.
4. Page Rank: most webmasters do not yet understand. Because it has changed in recent years. The notion that webmasters have in their minds is that Page Rank is a key element for the grading of the site. However, the world has changed. The PR is a factor in the ranking of pages currently. The establishment, strengthening and relevance of the website are the main factors that determine your ranking. Afterwards, you can find links to your pages that have the same theme with relevant content.
5. The trade links: another classic, but not great. Search engines want links that represent votes. Exchanging links as its name suggests is the exchange and not vote, and they are trivial to detect. Avoid exchanging links to build Page Rank. It's a waste of time. However, do link exchanges with relevant sites that will be very useful to your users. Build your relevance on how good for your visitors. Of course, if you can get links from relevant sites without link back is even better.
6.

Duplicate Content: This is done in two ways:
* Many companies use two or more sites that contain identical content. If these different gates were used differently, the company can continue marketing its products or services of different ways.
* Many sites have multiple ways to navigate to the same content, but the content is delivered on a different URL in each case. Usually, the URL is the path that the user uses to arrive at a page or move from one page to another. The owners of such sites have no bad intentions to multiple URLs for same page.

The problem with duplicate content is that search engines can index it only once. So if you have multiple URLs for a site with the same content, one of them is just a waste of time. Here is an actual case where your "Page Rank" is useless - you send your valuable PR to pages that will never be indexed.

You also need to think about your indexing. If the search comes to your site and explores today, 1000 pages, and 400 of them are duplicate pages that are never indexed. This means that you have lost a significant percentage for the search engines are a good and unique content for indexing.

And if you've implemented "doorway pages" you may have big problems. Search engines consider this kind of technique as spamming, and you may be black listed.
7.

Using Session IDs in URLs: Search engines are indexing decisions over a period of several months. Get a new website to be classified is a process that occurs throughout the year. For this reason, search engines are looking for static pages. When they see any parameters to the end of a URL, the search engine considers them as part of the URL.

If a search engine sees a session id when browsing a page on your site today, and another when browsing the same page next week, he thinks he has found two different pages. It does not classify your two pages and the search engine will think your site is unstable. Session ID will kill your ranking. Put your settings in a cookie. Note that 2% of users disable cookies.
8. Flash site: Probably very exciting. But probably unnecessary for the prospect of ranking search engine. Search engines can index Flash (try the following search: "cooking schools filetype: swf"), but you will not find many sites indexed in the keywords competitive position in Flash. The only fundamental reason is that search engines love text. If you plan to set up a site with lots of text, Flash is not the right choice (the movies are visual experiences, and experiences not legible). You can learn more about search engines and Flash here
9. Using JavaScript: JavaScript can be used effectively in the design of the website. The problem is that search engines can not read. This will probably change in the future. Even when it does, it will still be an insufficient means for communicating to a search engine inside your site.

The best thing to do is use it sparingly, and when you use JavaScript, use files and / or CSS to move towards the header and text on your web pages. Leave the search engine can find unique content on each page first, and everyone is happy.
10.

Cloaking: This is the practice where you specify the content of different robots that you show to the user. It is really easy to find legitimate ideas as to why you might want to do that. But it did not matter. It is an emotional problem with search engines, and they will not mind your intentions to this technique. It is emotional because it is a technique popular with spammers.

Search engines regularly create new robots they send in order to detect camouflage. There is no technique of camouflage for a robot that you do not already know the name from an IP address that you do not know. These new robots detect easily implemented camouflage.

When a search engine finds a site that uses stealth techniques, there is an excellent chance that this will lead to the banning of the website. Your intention to camouflage in the implementation is not important. So, do not. Think solve your problem by other means.

Here's how you can grow your business long term. There are actually two main things you should do:

* Learn to communicate the content of your site with search engines. The number of problems listed above refers to practices that make it difficult to search or even impossible. Learn to build your site so that search engine can easily determine the unique value of your site is an excellent idea.
* Do not spend your time finding ways to beat the search engine. This is simply not a good place to be. You can even succeed in the short term. One day will come when you wake in the morning and a piece of your company will disappear overnight. Not a good feeling at all.

Take the same energy that you invested to beat the search engine and invest it in a content for your site.